Market Opportunity

The corporate and contractor market presents a significant opportunity for self-catering serviced accommodation providers. These clients often require temporary housing solutions for project-based work, and self-catering serviced accommodation can meet their specific needs.

Highlighting the Opportunity

Extended Stays:

  • Contractors often require accommodation for extended periods, ranging from weeks to several months.
  • Self-catering serviced apartments or houses are well-suited for these longer stays, providing a more comfortable and home like environment.

Cost-Effective Solutions:

  • Self-catering accommodation can be a cost-effective option for contractors compared to traditional hotels.
  • Having a fully equipped kitchen allows them to prepare their own meals, saving on dining expenses.

Home-Like Comfort:

  • Self-catering serviced accommodation offers a home-like environment with separate living spaces, bedrooms, and kitchens.
  • This appeals to contractors who may prefer a more comfortable and private setting compared to standard hotel rooms.

Flexibility and Independence:

  • Contractors appreciate the flexibility and independence that self-catering accommodation provides.
  • They can maintain their own schedules, cook their meals, and enjoy a sense of autonomy during their stay.

Seasonal Demand:

  • Certain industries, such as construction, may experience seasonal variations in demand for contractor accommodation.
  • Understanding these trends and adjusting pricing or marketing strategies accordingly can maximise opportunities during peak periods.

Partnerships with Companies:

  • Establishing partnerships with contracting companies can be beneficial.
  • Building relationships with businesses that frequently send contractors to a particular area can result in repeat bookings and referrals.

Marketing to Specific Industries:

  • Tailoring marketing efforts to specific industries with a high demand for contractors, such as construction, energy, or IT, can help attract the right clients. Highlighting the benefits of self-catering accommodation for their unique needs is key.

Group Accommodation:

  • Contractors often travel in groups for project assignments. Self-catering properties, especially those with multiple bedrooms and common areas, can accommodate group bookings, making them an attractive option for contractors travelling together.

Business-Friendly Amenities:

  • Self-catering serviced accommodation providers can tailor their offerings to meet the specific needs of contractors.
  • This may include high-speed internet, dedicated workspaces, and other business-friendly amenities.

Location Proximity to Job Sites:

  • Being situated close to job sites or industrial areas is a significant advantage.
  • Contractors prefer accommodation that minimises commute times to their work locations, making properties in strategic locations more appealing.

Quality Furnishings and Facilities:

  • Providing well-furnished and well-equipped properties enhances the overall experience for contractors.
  • Quality furnishings, modern amenities, and cleanliness are essential factors that contribute to customer satisfaction and positive reviews.

Adaptability to Different Project Durations:

  • Contractors may be involved in short-term or long-term projects.
  • Offering flexible booking options that cater to different project durations allows providers to capture a broader range of business.

Responsive Customer Service:

  • Responsive and attentive customer service is crucial. Contractors, like any other guests, appreciate prompt assistance and support during their stay.

In summary, the contractor market represents a lucrative opportunity for self-catering serviced accommodation providers. By understanding the unique needs of contractors and tailoring offerings to meet those needs, providers can tap into a growing market and establish themselves as go-to options for business travellers in the contractor sector.

Our unique business model – Serviced Accommodation Corporate Booking – The Direct Booking Model was created and developed to address these needs and requirements, so you can achieve success by implementing our best practice systems and processes to deliver the best user experience to our target corporate clients and contractors, maximise profit and achieve fast growth for your property business.