Our Target Market

Corporate Travellers:

  • Demographics: Typically, professionals working for businesses.
  • Characteristics: Often seeking accommodation for extended business trips, project assignments, training programs, or relocation. May prioritize convenience, amenities, and a comfortable work environment.

Contractors and Subcontractors:

  • Demographics: Individuals or teams engaged in construction, infrastructure projects, or specialized services.
  • Characteristics: Need accommodations for the duration of project work, which can extend for weeks or months. May prioritize proximity to project sites, practical amenities, and a place to unwind after work.

Business Executives:

  • Demographics: High-ranking professionals, executives, or business owners.
  • Characteristics: Seeking upmarket, comfortable accommodations with additional amenities. May prioritize privacy, high-quality furnishings, and a home-like environment.

Relocating Employees:

  • Demographics: Individuals relocating for work, either temporarily or permanently.
  • Characteristics: Require a comfortable and practical living arrangement during the transition. May prioritize fully furnished apartments, proximity to workplaces, and family-friendly amenities.

Recruitment Agencies:

  • Demographics: Professionals recruited by an agency to work on projects.
  • Characteristics: A recruitment agency will take on project contracts, source accommodation and recruit temporary staff for the duration of the work.

Engineers and IT Professionals:

  • Demographics: Professionals working in the technology sector, including IT consultants and connectivity specialists.
  • Characteristics: Often on project-based assignments or infrastructure installation. May prioritize high-speed internet, proximity to tech hubs, and a conducive environment for remote work.

Government and Local Council:

  • Demographics: Government officials or local council officers often working on assignments such as Social Workers.
  • Characteristics: Require secure and comfortable accommodations. May prioritize privacy, security features, health and safety and a supportive environment.

Market Opportunity